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The Skinny: Alcoa's sales team relied on real-life stories to sell the merits of its truck wheels. These one-page testimonials demonstrate the significant benefits operators gain from using Alcoa's products.

Style: Conversational, results-oriented

Excerpt:

Hauling produce coast to coast requires a spotlessly clean truck, all the way down to the wheels, and maximum fuel efficiency. Alcoa helps make it happen.

Danfreight Systems Inc. is a true long-haul operator. Its 125 refrigerated tractor-trailers deliver from Los Angeles to Montreal - each traveling half-a-million miles (500,000 km) annually. The company promises delivery in two-and-a-half days, and, as a result, Danfreight demands a lot from its wheels.

"To operate as efficiently and reliably as possible, we need a high-quality, low-maintenance wheel made by a company with an extensive service network," Daniel Berard, Danfreight president, says. "Alcoa provides that, plus the fuel efficiency necessary to maximize operating profits."

Danfreight equips both its tractors and its trailers with 14-inch wide base aluminum wheels for fuel economy and weight reduction, and Dura-Bright® wheel treatment for easier cleaning and maintenance. Both Berard and Claude Laporte, fleet and research/development manager, believe the combination is worth the investment.

"The 14-inch wheels weigh less than dual wheels, which lets us carry more load," Berard says. "And we've seen significant fuel savings as well. That's why we outfit both the tractors and the trailers - it gives us so much more out of each truckload."

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