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The Skinny: H-P demonstrated innovative uses of its tubing products through a series of one-page case studies entitled, "H-P Ideas That Work." Each was written for a specific industry, such as materials handling, and described the situation, solution and end result for the H-P customer. The series proved a huge hit with H-P sales people.

Style: Direct, results-oriented

Excerpt:

Custom Tubular Fabrications Result in Well-Fed Poultry and Livestock

Though feeding poultry and livestock may seem like an elementary procedure, it can be a challenge when thousands need to be fed at one time. Some feed distribution systems do not attempt to regulate the feed, which can adversely affect animal weight and growth. This, in turn, can eat into the producer's overall profits.

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