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The Skinny: To communicate its new employee benefits program, Nordson created an executive video, letters, direct mail pieces and a full-color handbook. The goal? To provide the necessary information in an easy-to-read format and direct employees to the company intranet for additional details.

Style: Conversational, friendly

Excerpt:

You and Nordson

Introducing new enhancements to the Nordson Corporation employee benefits program

Dear Colleague:

Nordson's goal is to provide employees with the best, most comprehensive salary and benefits program. Consistent with that, we're pleased to offer a number of enhancements to your total compensation package. These improvements come as a direct result of the input provided from the recent employee benefits survey. We appreciate your candid, thought-provoking comments.

Your program enhancements include new communications links - an Intranet site, a dedicated e-mail address just for questions and comments and an Employee Services hotline. We've added these tools to help you get the most from your total compensation package. Please contact Employee Services at any time if you have a question or concern - we're here to help.

As always, we'll continue to evaluate Nordson's compensation program to ensure that your package is competitive with that of others in the industry. We're committed to making Nordson a company with exciting challenges and opportunities for professional growth and advancement - a place where you want to work.

Sincerely,

Bruce Fields

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