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The Skinny: Nordson's 2005 annual sought to "connect the dots" for readers and demonstrate the role Nordson plays in getting products to consumers.

Style: Hard hitting, factual - no fluff

Excerpt:

In China, success in business begins with creating relationships built on trust and respect. Nordson embraces this philosophy as the foundation for every customer interaction.

Since opening our doors in China in 1995, Nordson has worked side by side with more than 2,000 companies, including appliance manufacturer, Haier Group. A household name in China, Haier is well on its way to becoming a recognizable brand worldwide, with more than 15,000 products exported each year to more than 100 countries around the globe. Nordson has helped Haier in its goal of growing from a small domestic business to a global powerhouse. We have provided the company with the powder coating systems needed to create the attractive, high-gloss, durable finish that consumers around the world expect in household appliances. These include washing machines, dryers, refrigerators, dishwashers and more.

When Haier wanted to expand its market share beyond its domestic borders, the company looked to Nordson to supply powder coating technology that delivered excellent parts coverage, while also providing material cost savings. Over the years, Haier has significantly increased its number of engineered powder booth systems that include automated guns, helping the company to increase production line speeds, lower operating costs and reduce the number of manual touch-up"

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