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The Skinny: This Atlanta-based PR firm helps technology companies sell their products to hospitality, government and healthcare markets. As Softscribe's contracted director of search engine optimized writing, I wrote this piece to showcase the firm's expertise in writing copy that increases rankings in various search engines, such as Google and Yahoo!

Style: Newsy

Excerpt:

Five Tips for Driving Sales through Search Engine Optimized Public Relations Writing

A recent study indicated that 93% of survey participants would conduct online research, primarily via search engines, when making a business-to-business purchase. And the majority of click-throughs to a particular website occur when it is one of the first three listings of a search engine's results.

Statistics clearly show that purchasers are using search engines such as Google, Yahoo! and MSN as research tools in the early stages of their buying cycle, and they are clicking through to the top listings in their search results. Optimizing your public relations writing can help boost your company's name to a top ranking on search engines, which increases inbound sales leads and solidifies your brand. This article suggests five ways to optimize your public relations writing.

Public relations and search optimization - a terrific match

The process of improving your website's position in search results is known as search engine optimization. Google and its competitors rely on high-quality, relevant search results to provide the information users demand. Google is continually changing the rules to ensure that the websites it delivers in its search results are relevant to what searchers want. To increase the likelihood that your site will rank high in an Internet search, you can apply these five search engine optimization techniques to your public relations writing:

1. Target market analysis
2. Keyword research evaluation
3. High-quality content with optimized writing
4. Link building campaigns
5. Fresh content via news releases and articles

For complete article, visit http://www.softscribeinc.com/news/views/fivetips.php4.

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