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The Skinny: Stark manufacturers structural glazed facing tile (SGFT), a product many equate with the unimaginative pale green bricks in elementary schools. The newsletter showcased unusual applications, allowing distributors to see the possibilities available with Stark's extensive color palette. The result? More sales opportunities..

Style: Quotes from the distributor add to the story's real-world feel

Excerpt:

SGFT Provides Design Flexibility in Pennsylvania High School

School applications of SGFT have come a long way since basic green. Not only has the color palette expanded, as Stark's school ad promotes, but some school architects have given new meaning to its design flexibility.

GSGSB Architects, Clarks Summit, Pa., has incorporated more than 60,000 units of SGFT in a renovation project at Upper Merion High School, King of Prussia, Pa. But two 8' x 8' murals, designed with SGFT, differentiate this project from a typical Stark renovation.

Bob Neuhauser, Huston Clay Products sales representative, explained that the two graphics, a coat of arms and the school's Viking mascot, are actually fired on to the unit as part of the ceramic surface.

"First, the tile was fired with Sahara Beige Mat," Neuhauser explained. "The wall was then constructed at Stark with false mortar joints. The artist performed the detailing and the tile was re-fired with the custom deisgn."

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