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The Skinny: YHS faced major competition for cardiac services from a nearby city. This ad, part of a marketing communications campaign, was developed to show that high-quality care was available close to home. It accompanied an article on how to choose a medical specialist, which quoted a YHS partner.

Style: Conversational, caring

Excerpt:

Have confidence in our skill. Take comfort in our compassion.

Youngstown Heart Surgeons offers the latest advances in cardiovascular and thoracic surgery, including:

• Video-assisted thoracic surgery
• Off-pump coronary artery bypass surgery
• Endoscopic saphenous vein harvesting
• Less-invasive heart valve replacement

"When I needed a heart valve replacement, I trusted a major Cleveland hospital for my care. The surgery was a disaster, and I suffered through six months of tests in my attempts to recover. But Youngstown Heart Surgeons changed everything. Their surgical skills solved my problem, and their compassionate manner eased my concerns and comforted my family. We've lucky to have them in Youngstown." Stanley Katz, Youngstown

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